How to Confirm a Trend Across Platforms Without Bad Data
Confirm a trend by comparing independent behaviours over matched windows and locations, not by counting the same syndicated content several times.
Read articleCategory
Trend Signal Analysis
Reading the signal behind a trend: why topics trend, popularity versus momentum, cross-platform confirmation and saturation.
Trend Saturation: How to Know When an Idea Is Too Crowded
A trend is becoming saturated when participation keeps rising but new executions look interchangeable, audience response concentrates around established versions, and momentum begins to flatten.
Read article
How to Score Trend Relevance Before You Act
A trend relevance score is a private decision aid that rates audience fit, usefulness, evidence, timing and differentiation. It should not pretend to predict success.
Read article
Popularity vs Momentum: The Trend Metric Most People Confuse
Popularity is the current level of attention. Momentum is the direction and pace of change. A smaller topic can have stronger momentum than a famous topic.
Read article
Why Is This Topic Trending? A Method for Finding the Real Driver
To explain why a topic is trending, align the start of the movement with releases, events and related queries, then distinguish the trigger from the deeper reason people kept participating.
Read articleFree on iPhone and Android
Explore trends for the countries you follow
Explore trending searches, popular YouTube videos and Apple Music charts by country. Compare trend scores and momentum, and save topics worth investigating. Free to use on iPhone and Android. No subscriptions or in-app purchases.
